Outsets
The object of study in Outset Design
An outset is any moment or condition where assumptions harden, commitments begin, structures set, or paths become constrained — such that later correction becomes meaningfully more difficult or costly.
Outset Design treats outsets as a first-class object of study because many failures are not failures of execution, but failures of beginnings.
A minimal set of outset types
These types are lenses. They can overlap in real situations.
Cognitive outsets
Framing, defaults, metaphors, assumptions, and the questions that are considered “in scope”.
Normative outsets
Principles, legitimacy, red lines, and what is considered acceptable or fair.
Commitment outsets
Points where obligations and lock-ins begin: agreements, terms, irreversible choices, dependency formation.
Structural outsets
Architectures and governance: incentives, roles, access, control surfaces, decision rights.
Temporal outsets
Sequencing and timing: irreversibility thresholds, path dependency, compounding effects.
Outset stacking
Outsets often stack in practice: cognitive framing shapes norms; norms shape commitments; commitments crystallize structures; structures generate long-horizon consequences; timing determines what can still be changed.